FC Nejdens Soccer Club

Work: branding

FC Nejdens is an upcoming soccer club in Malmö. In collaboration with Malmö University, the client wanted us the brand the new club. I wanted to remake the old griffon, which is widely recognized with Malmö as a city. So I designed a simple and modern icon and then built my design from there. Block colors is something no other soccer club in Sweden use, and I think it gives a powerful expression set in red and black. For this branding project I really wanted to go outside the box of what is usually used in soccer design, the bold typography choice is an example of that.